[NEW]LinkedIn: Best Practices for Marketing Professionals (infographic)

"The medium is the message" - Marshall McLuhan introduced the world to this phrase in 1964. Since the emergence of social media, the phrase has become a critical guiding factor for those who want to leverage social channels for business benefits. Your message is as important as the medium you choose to convey it. Every medium has a certain audience as well as personality. It is this context which has allowed LinkedIn to develop itself as preferred medium for businesses and B2B marketers.

If you have identified LinkedIn as a medium that can be beneficial for your marketing efforts, think again before you jump into the pool. Identify what’s your brand personality - is it playful or mindful? In his famous Ted talk, Morgan Spurlock hilariously explains the two distinct identities under which you can categorize your brand.



LinkedIn is mostly recognized as a medium friendly to those who have a mindful brand personality; which in no way is a restriction for brands with a playful personality. In fact, playful brands can capture more eyeballs as they have a larger scope for innovation. Nonetheless, marketers need to keep in mind that LinkedIn is going to remain a professional network and some prudence is required to maintain its integrity. In the following article we will discuss best practices to be a LinkedIn marketing Pro.