[NEW]Social Media Marketing Trends in 2017

Social media marketing forms a significant chunk of the marketing budget for many companies. Any change to the social media impacts overall marketing strategy of a business. Over the years, social media has evolved from being a place to connect with friends and colleague to an integral part of our life. Social media plays a crucial role in deciding the direction of national discourses today. The major national events are being broadcasted on Facebook Live or YouTube Live.

From politicians and celebrities to multinational organizations and one person companies - everyone is using social media to attain their goals and objectives. Social media marketers have shifted their focus from just engagement to ROI driven campaigns and customer support.

2017 is going to see a significant change in the way consumers will be using social media. Thus, you need to anticipate the shifting pattern of consumer behavior on social media and adapt your marketing strategy accordingly.

Here are major social media marketing trends that are expected in 2017: