[NEW]The 6 Fundamental Facebook Best Practices (infographic)

Facebook marketing is a must for social media marketers who want to reach broad audiences on the web, but effective Facebook marketing is not as simple as it once was. “With the sheer volume of users who are always plugged-in to social media thanks to the rise in smartphone usage, Facebook is an essential channel for marketers,” explains Katie Lynch, managing editor at Watchdog Reviews. “At the same time, Facebook has implemented changes in its algorithm and other measures that make organic reach increasingly difficult to come by.”

Gone are the days of simply posting your latest blog post on your company Facebook page and waiting for the clicks and likes to roll in. Today, effective Facebook strategy requires finesse, creativity and ideally, a budget. These fundamental best practices are crucial for reaching your audience on Facebook.